Digital Marketing
HTML&CSS
I have knowledge of the fundamental elements of digital marketing such as marketing strategy, content design, optimal keyword targeting, and more.
Moreover, I have a basic knowledge of HTML&CSS.
Case study
Digital Marketing Strategy
for my influencer job
I have been working as an influencer on Twitter since last year. Here is my strategy for my client.
HTML&CSS
I have a basic knowledge of HTML&CSS, which is a foundational element of coding.
E-mail Marketing Strategy for school project
I am sure that E-mail marketing knowledge leads users to educate their brand in a powerful way.
Digital Marketing Strategy for my influencer job
Overview
I have been managing my personal Twitter account for 2 years, which aims for Japanese who want to study English themselves efficiently.
I got over 10K followers and have been working as an influencer with this account since last year.
My client is one of the English conversation schools, which provides brand new pronunciation classes.
Here is my strategy to support my client to increase students.
Strategy
【Digital Marketing Canvas】
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【Customer journey Map】
Results
I have made content based on my strategies.
Here are the results.
・Got over 5 students in 2 months
・Had great feedback from my client
・Received lots of thank you messages from my followers
・Achieved 239K impression with one of my posts
You can see the content detail I created on my Social media page
HTML&CSS
I have basic knowledge of HTML and CSS.
I am able to create a simple Web site by coding with HTML&CSS.
Here is the Web site I have created.
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Here is the code that I used.
HTML
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CSS
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E-mail Marketing Strategy
Overview
I have created drip email marketing for a school project.
My group chose Adidas as a company to make it this time.
Approach
We created the workflow first to send emails efficiently.
Here is the image that you can take a look at.
Yes means that the situation in which the recipient opens the e-mail.
On the other hand, No means that the situation in which they don't open the e-mail.
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I was in charge of creating e-mail for those who opened the first welcome e-mail.
The purpose of the e-mail I made is to remind them that recipients have a 15% discount and to stimulate their appetite for purchasing of new arrival items.
Subject: Discover New Arrivals of adidas
Preview Text:
Exiting new items for summer are here for you!
Feel summer vibes with adidas and don't forget 15% off on your next purchase!
What I did
・personalized by writing the recipient's name
・created an image based on back to school campaign, which Adidas promotes right now
・inserted call to action and hyperlink in order to make users easy to see merchandise
・set unsubscribe link on the footer to have more options for users
BACK-TO-SCHOOL campaign from adidas
The image I created based on BACK-TO-SCHOOL campaign from adidas
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