SEO/Analytics
I build a great personalized online experience by utilizing knowledge of SEO and Google Analytics 4.
Case study
SEO for the school project
My knowledge of SEO helps me personalize Web site for users. I made suggestions for the website I chose to optimize for the school project.
Google Analytics for Dosento
I worked on analyzing the Web site for Dosento which is one of the traditional snacks in Kumamoto, Japan.
SEO for the school project
I have a fundamental knowledge of SEO.
I made suggestions for the boba monster's website my group chose to optimize it for the school project.
Overview
I chose boba monster, which is one of the bubble tea stores in Vancouver to optimize their website.
I used many SEO tools to analyze it and presented some points to rank higher for it.
Assuming that our clients this time do not know much about SEO, we created slides to make it easier for them to understand.
Approach
Tools I used
・Semrush
・MOZ
・Ubersuggest
・GTmetrix
・Screaming Frog
What I did
【Research】
-Brainstorming
-Research the industry
-Keyword research
-Research competitors
【Audit】
-Crawl
-Index
-Access
-Rank
-Speed
-Backlinks...more
【About Boba monster】
【Keyword Research】
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【Competitor Research】
Improvement Point about PA/DA
-
Increase Internal Links
-
Page Speed
-
Improve Content and Promote it to Build High-Quality Backlinks
【Core Web Vital】
【Good Points】
1. Having 44 URLs - better than competitors
2. Not having duplicate content
3. Crawl health is working properly
4. No error pages
5. Showing up on the first page - still need to improve
6. No spammy pages - only 7% spammy score
7. Having keywords on meta title and meta description
8. Having a good URL - including brand name and a short sentence
Suggestions
Improvement for content
1. Updating content frequently
-ex. create a menu page or add seasonal promotion
-Google loves fresh content
2. Do not concern too much about design
-There is an image that shifts when the user hovor
-Make it simple
3. Compressing images
-Less than 100KB
4. Using 1 or 2 fonts
-Now HOME and MENU are different fonts
5. Describing images and writing good alt texts
-alt text 3/4 missing description
-describe the detail of the images
6. Creating an H1 title
-ex. Menu bar
Improvement for Link building
-To get more backlinks
1. Try to be linked more than competitors
2. Create good content
-ex. interesting, useful information or how-to and tips, ranking, unique content
3. Insert images
-ex. create a menu page and seasonal beverage campaign page
4. Update the pages
5. Attract more users through Instagram and Facebook
-Improve brand awareness
-It's more likely to get backlinks from others
Google Analytics for Dosento
Dosento is one of the traditional snacks in Kumamoto, Japan.
It has been over 170 years since it was born in the Edo era.
Overview
They have their website but no one takes care of it.
I have analyzed their website as a volunteer to know what is going on it and told them about it to improve their business by using Google Analytics 4.
I can use Google Tag Manager as well, but I didn't use it at this time.
Approach
・Analyzed how many people visited the Website and where they searched for.
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・Analyzed how many people visited the landing page, which country and city they live and which device they use to see it.
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・Created a new event for thank you page which help us capture the number of people who made purchases.
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