Social Media Marketing
I can utilize multiple social media platforms to connect companies with their target.
Case study
Influencer job
I have been managing my Twitter account since February 2020. I accomplished over 10K followers and have been working as an influencer.
Social Media Manager
for AMOKA
I have managed the social media account of AMOKA as a volunteer which is a cafe where is located on Devie street in Vancouver.
Social Media Marketer
for Quesava
I have worked on proposing social media marketing for Quesava as the class project by creating content and analyzing their competitors.
I have been managing my Twitter account for 2 years, having accomplished over 10K followers. Moreover, I have been working as an influencer/ambassador on the side.
The content I have been creating is about studying English by myself and studying abroad in Canada to the people who have a desire to study English by themselves in an efficient way or to go to study abroad and change their career by utilizing English skills.
After I learned social media marketing ...
Q. What should I do to get more impressions and engagement?
・Researched popular content about learning English and studying abroad
・Wrote down the problems and questions that my target audience may have
・Created content that ties in well with the services the client wants to promote.
These are the contents that apply what I have learned in social media marketing
These are the insights of the post posted before social marketing was applied
【These are the insights of the post posted after social marketing was applied】
Result: Greatly improved impressions and engagement
The number of people buying my client's services via my posts has increased.
【These are the insight of my account since I learned about social media marketing in June 2022】
AMOKA
I have managed the social media account of AMOKA as a volunteer which is a local cafe where is located on Davie street.
Overview
The brand's goal is to improve its brand awareness and to know people who they are because AMOKA was opened last April 2021.
I helped them achieve their goals through Social media.
Approach
Since they already have an Instagram account, want us to create content for it.
What we did
1. Analyze our client
2. Identify target audiences and buyer persona
3. Made strategy
4. Create mood boards, hashtags, tone of voice, campaign, and content calendar
5. Set KPIs
6. Create content
7. Mesure the result
SWOT analysis
Target Audiences
Our Goals
Color Palette
Campaign
Content Calendar
Results
We just started posting the content.
I will write the result down as soon as possible.
Quesava
I have worked on proposing social media marketing for Quesava as the class project by creating content and analyzing their competitors.
They are a gluten-free frozen products manufacturer here in Burnaby. They sell to over 480 stores across Canada and Western USA.
Overview
The brand's goal was to grow brand awareness and a way to keep people interested in what they are doing. Conveying their values to change the food industry, through their sustainable efforts.
We made suggestions based on their requests for improvements and the selection of social media, content creation, and suggestions for them.
Approach
As the company already had a social media presence (almost 3K followers across Facebook and Instagram), we wanted to use this audience as the source to connect as a community.
What we did...
1. Analyzed their channel
2. Analyzed competitors
3. Analysed Canadians Busy Moms(their buyer persona) and their children's profile
4. Made a sustainable Social Media Strategy for Quesava
【These are slides about social media analysis of competitors and Quesava】
【These are slides of the campaign content for Quesava】
3 campaigns we create
・Fastest Moms
・Quesava Tales
・Gluten Free 4 Everyone
Hashtags we create
#GF4everyone #NutritiousIsDelicious
#quesava #glutenfree #healthyfood #easycooking #madeincanada #plasticnegative #busymom #healthysnack #healthylifestyle
【These are a mood board and content calendar for Quesava】
